Sep
6
Prestige, wealth and future prosperity. These are just three of
the benefits that go hand in hand with owning the rights to your
very own info-product. The good news is that there are lots of
individuals out there who have created nothing short of a
fortune just by writing a good, functional eBook ? and then
using ePublishing channels that are widely available to everyone
(with a PC and internet connection) to sell to thousands of
customers. Think you can?t do the exact same thing? Read on ...
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Sep
5
Copyright 2005 Stephen Wright
In the 'good old days' (which now was only about three years
ago!!) you used to keep in-touch with your customers using phone
calls, email messages and face to face meetings. Nowadays the
world has changed. People expect even more frequent updates, yet
it's nearly impossible to meet with every business contact on a
regular basis.
Thankfully, blogging has come to the rescue. Setting up a blog
on your web site - and having an associated RSS feed - means you
can keep ...
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Sep
4
I?d like to ask you a question - how many ?how-to? type
info-products have you purchased in recent times? Go ahead and
think of your last purchase. What was it that made the blood
rush to your head and click on the buy button? I?ll tell you
exactly what it was ? a very important concept called ?perceived
value?. Simply put, the benefits that the product offered was
more valuable to you than the sum of money needed to acquire it.
Congratulations?you?ve just stumbled upon one vital ingredient
of ...
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Sep
3
For a long while now, you may have been sending your emails in the same standard, plain text format. However, after receiving emails with fancy backgrounds and sounds to accompany text, you have been wondering if you too could add some style to your Outlook mails. For example, the HTML format in Microsoft Outlook allows you make text stand out in different colors, bold or italics. You could change the font, add inline images and use different formatting that allows you to present your text in ...
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Sep
3
Copyright 2005 Mal Keenan
In the previous article, we discussed how blogs can help you
generate traffic for your main website. But what if you don't
have another site? Or what if you want your blog to be your main
website, the exclusive carrier of your moneymaking ventures?
This can be achieved, of course. Such is the versatility of web
logs.
Standalone blogs are best utilized for online businessmen or
women who have decided to pursue what many people call as
nicheing. Yes, the word is ...
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Sep
2
Like most things in life, there are 'secrets' to being
successful. Creating info products is no different. And like
most things, the 'secrets' are there for all to see.
The first problem that most people face when starting out as an
'info-producer' is in coming up with ideas to write about.
Initially, you have to be a thought recorder. Write down every
crazy (or not so crazy) idea that fleetingly crosses your mind.
Carry a notebook. This not only lets you capture the brilliant
ideas that have a ...
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Sep
1
860 words
7 Tips for Finding and Hiring a Good Copywriter.
by Walter Burek, walterburek.com
A search on Google' for "copywriter" will turn up no less than
174,000 names. Writers who call themselves copywriters may be
plentiful, but real copywriters who are good are hard to find.
Ernest Hemingway and George Bernard Shaw tried it and decided
they couldn't do it. John Marquand and Stephen Vincent Benet
gave up almost as quickly as they started. Aldous Huxley said it
was "easier to write a ...
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Aug
31
"Ten Top Tips For FFA Success" ============================ by
Paul Sadler
I think I might be in the minority. I actually have a fair
degree of successs with promoting to leads supplied by
Free-For-All (FFA) networks.
Everyone who has tried, knows that posting an ad to an FFA site
is a total waste of time. The chances of your ad even being
seen, never mind reponded to, are so remote you'd have better
luck sending postcards to people randomly selected from the
yellow pages !
People soon ...
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Aug
30
How many times have you... heard that running solo ads in ezines
is the most effective way to advertise? Every single marketer
swears that solo ads can bring you big profits.
Well, I've been placing solo ads in various marketing ezines for
5 months now. And I have to agree: solo ads work... ...if you
know HOW to use them.
How to write effective solo ad I've learned the hard way. I've
lost $527.00 in my first two months. Now, here is the good news:
you don't have to waste your time trying to ...
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Aug
29
35 Quick Tips for Writing A Press Release
Layout 1. 1-2 pages in length. 2. Double-space. 3. 1.5 to 2 inch
margins. 4. Use company stationary with logo and slogan. 5.
Avoid bright or dark-colored paper. 6. Center "News Release" at
top. 7. Place a "release date" under "News Release". 8. On
second page, type "page 2". 9. Use company stationary with logo
and slogan on page 2. 10. Leave out "release after" date on
second page, all else should be the same. 11. At end of press
release, type "-30-" or ...
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