Sep 6
Prestige, wealth and future prosperity. These are just three of the benefits that go hand in hand with owning the rights to your very own info-product. The good news is that there are lots of individuals out there who have created nothing short of a fortune just by writing a good, functional eBook ? and then using ePublishing channels that are widely available to everyone (with a PC and internet connection) to sell to thousands of customers. Think you can?t do the exact same thing? Read on ...
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Sep 5
Copyright 2005 Stephen Wright In the 'good old days' (which now was only about three years ago!!) you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly impossible to meet with every business contact on a regular basis. Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep ...
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Sep 4
I?d like to ask you a question - how many ?how-to? type info-products have you purchased in recent times? Go ahead and think of your last purchase. What was it that made the blood rush to your head and click on the buy button? I?ll tell you exactly what it was ? a very important concept called ?perceived value?. Simply put, the benefits that the product offered was more valuable to you than the sum of money needed to acquire it. Congratulations?you?ve just stumbled upon one vital ingredient of ...
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Sep 3
For a long while now, you may have been sending your emails in the same standard, plain text format. However, after receiving emails with fancy backgrounds and sounds to accompany text, you have been wondering if you too could add some style to your Outlook mails. For example, the HTML format in Microsoft Outlook allows you make text stand out in different colors, bold or italics. You could change the font, add inline images and use different formatting that allows you to present your text in ...
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Sep 3
Copyright 2005 Mal Keenan In the previous article, we discussed how blogs can help you generate traffic for your main website. But what if you don't have another site? Or what if you want your blog to be your main website, the exclusive carrier of your moneymaking ventures? This can be achieved, of course. Such is the versatility of web logs. Standalone blogs are best utilized for online businessmen or women who have decided to pursue what many people call as nicheing. Yes, the word is ...
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Sep 2
Like most things in life, there are 'secrets' to being successful. Creating info products is no different. And like most things, the 'secrets' are there for all to see. The first problem that most people face when starting out as an 'info-producer' is in coming up with ideas to write about. Initially, you have to be a thought recorder. Write down every crazy (or not so crazy) idea that fleetingly crosses your mind. Carry a notebook. This not only lets you capture the brilliant ideas that have a ...
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Sep 1
860 words 7 Tips for Finding and Hiring a Good Copywriter. by Walter Burek, walterburek.com A search on Google' for "copywriter" will turn up no less than 174,000 names. Writers who call themselves copywriters may be plentiful, but real copywriters who are good are hard to find. Ernest Hemingway and George Bernard Shaw tried it and decided they couldn't do it. John Marquand and Stephen Vincent Benet gave up almost as quickly as they started. Aldous Huxley said it was "easier to write a ...
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Aug 31
"Ten Top Tips For FFA Success" ============================ by Paul Sadler I think I might be in the minority. I actually have a fair degree of successs with promoting to leads supplied by Free-For-All (FFA) networks. Everyone who has tried, knows that posting an ad to an FFA site is a total waste of time. The chances of your ad even being seen, never mind reponded to, are so remote you'd have better luck sending postcards to people randomly selected from the yellow pages ! People soon ...
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Aug 30
How many times have you... heard that running solo ads in ezines is the most effective way to advertise? Every single marketer swears that solo ads can bring you big profits. Well, I've been placing solo ads in various marketing ezines for 5 months now. And I have to agree: solo ads work... ...if you know HOW to use them. How to write effective solo ad I've learned the hard way. I've lost $527.00 in my first two months. Now, here is the good news: you don't have to waste your time trying to ...
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Aug 29
35 Quick Tips for Writing A Press Release Layout 1. 1-2 pages in length. 2. Double-space. 3. 1.5 to 2 inch margins. 4. Use company stationary with logo and slogan. 5. Avoid bright or dark-colored paper. 6. Center "News Release" at top. 7. Place a "release date" under "News Release". 8. On second page, type "page 2". 9. Use company stationary with logo and slogan on page 2. 10. Leave out "release after" date on second page, all else should be the same. 11. At end of press release, type "-30-" or ...
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